There are a lot of good reasons to buy domain names, but many people have never considered protecting their online reputation through the purchase of domain names. Trust me, it makes a great deal of sense. You don’t want anyone else controlling YourName.com. The City of Windsor has been proactive about this situation.
To avoid any indecent Internet exposure, some of the city’s biggest institutions are snapping up corresponding domain names ending in “.xxx” to make sure they are never bought by or associated with adult entertainment websites.
Mary Rodgers, who works in marketing and communications at the city, said the IT department had just purchased www.citywindsor.xxx on Tuesday.
“It’s to protect our reputation,” Rodgers said. “We’re not going to use it, but we own it.”
It’s all about protecting online reputation and engaging in basic web reputation management.