Is there a possibility that your online reputation is actually harming your business? This article asks that pertinent question and then answers it with some other information that is well worth reading.
A company’s online reputation can either be great, poor or non-existing. Your prospective clients can instantly look you up on local search directories like Yelp, SuperPages, MerchantCircle, Kudzu, Google Maps and many others. Your customers can leave comments, both good and bad, on these directories.
All of these sites are outside of your control. That makes them unpredictable–they can be a huge help, or a handicap for your business.