Combating Negativity

Hotels care about their online reputations, perhaps more than any other single industry. Hotels have to find ways to combat negative, and often slanderous, reviews online that always come up early in the search results. This is an article about how hotels deal with the issues that related to their online reputations.

There is a lot at stake when it comes to ORM, which is why hotels will take greater risks with improving their positions on search engines or review sites—sometimes even hiring companies to post content to “push down” a negative review.

There is never an excuse for hiring a blackhat firm. Ever. Hiring an online reputation management firm is a great idea for any hospitality industry business, though.